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Privacy Policy

This privacy policy sets out how the Alpha Plus Group uses and protects any information that you give the Alpha Plus Group when you use this website.


The EU General Data Protection Regulation (GDPR) includes rules on giving privacy information to those whose data is held (data subjects) by an organisation (the data controller). These rules are more detailed and specific than in the DPA and place an emphasis on making privacy notices understandable and accessible. Data controllers are expected to take ‘appropriate measures’ to ensure that this is the case.

The Alpha Plus Group Limited (company number: 438111), as the data controller, interprets this as using very clear language to outline each of the responsibilities for each of the data subject groups.

The purpose of this policy is to inform on how the schools and colleges that are part of the Alpha Plus Group collect and use personal data on pupils. This notice will also inform which third parties the school or college may share your personal data with.

The registered office of Alpha Plus Group is 50 Queen Anne Street, London, W1G 8HJ. The Group’s Data Protection Officer can be contacted at this address, by telephoning 020 7487 6000 or by emailing

You can download the full Privacy Policy here.

How We Use Your Information

The Alpha Plus Group is the data controller for all schools and colleges within the Group and will only process your personal data in accordance with this privacy policy notice and in accordance with the current Data Protection legislation (which includes the Data Protection Act 1998 or, from the date it comes into force, the General Data Protection Regulation).

The group takes it duties and responsibilities under the Legislation extremely seriously and will only keep your data for as long as necessary bearing in mind the purposes for which your personal data is collected. Further information on how long we retain data can be found on our Data Retention Policy available from our Data Protection Office at the above address. We are registered with the Information Commissioners Office (ICO) with the registration number Z5215334.

This notice may be updated from time to time to ensure continued compliance with current legislation and to reflect best practice.

What Information is being collected about pupils and their parents/guardians?

The types of personal and sensitive personal data the school or college may process include:

  • Name and contact information such as address, email and telephone number of the pupil, parent, guardian and fee payer
  • Pupil date and country of birth, ethnicity and country of domicile, passport number or national identity card details and visa status
  • Information relating to pupil education history such as previous schools and education institutions, courses completed, dates of study, attendance records and examination results
  • Information relating to fees such as banking details, scholarships and bursaries
  • Information which may assist with provision for the appropriate medical and pastoral care of the pupil such as any disability, medical, or dietary issues. This may also include information about family or personal circumstances where this is relevant to the assessment of suitability to receive a bursary
  • A photograph of the pupil will be kept. This will be for identification purposes only and we will seek consent for any other usage


When you first contact the Group, for example at education fairs and events, by telephoning us or looking at our websites, you may be invited to complete an Enquiry or Application form. This information will be recorded and may be followed up by our Marketing and Admissions departments on order to provide you with further pertinent information or to further your admission process.

Through the course of the admission process personal data is recorded by the group to enable the school or college to care for the pupil and to fulfil its contractual obligations in the delivery of studies. It may also be collected to fulfil legal obligations and /or the regulatory duties that it owes to its regulators and to other third parties.

The primary method the Group uses to collect personal data throughout this time will be from the information contained on the application form and associated documents completed when joining the school or college along with:

  • Information provided whilst the pupil is attending the school or college relating to their studies
  • Information received from previous places of education (whether part of the Group or not)
  • Information generated during the course of studies and time at the school (e.g. attendance, academic achievement, behaviour or safeguarding information)
  • Information provided by the Home Office or other third party in relation to status as a home or international pupil
  • Information provided by a third party in relation to funding (for example for bursaries or scholarships


The primary use of the personal data we collect is to support the learning and development of pupils during their time at schools or colleges in the Group, whilst ensuring the wellbeing and safeguarding of the pupils.

We will process personal data because it is necessary for the performance of a contract with you, or prior to admitting pupils, in order to take steps towards entering into a contract with you.

We will use your data in order to:

  • Communicate with you before enrolment of a pupil, as part of the admissions process
  • Provide suitable provision and services for the pupil following admission
  • Deal with any feedback or concerns you may have
  • Provide educational services which may not be set out in our Agreement but which are nevertheless a part of our academic and educational mission
  • Monitor and evaluate the performance and effectiveness or our school/college
  • Carry out research and statistical analysis
  • Maintain and improve the academic, corporate, financial, estate and human resource management of the school/college
  • Promote equality and diversity
  • Seek advice on our rights and obligations, for instance where we require our own legal advice
  • Recover monies owed to us
  • Fundraising purposes

To comply with our legal obligations we may use your personal data in order to:

  • Meet our compliance and regulatory obligations, such as compliance with anti-money laundering laws and safeguarding requirements
  • For the prevention and detection of crime
  • To assist with investigations, including criminal investigations carried out by the police and other competent authorities

We may also process your personal data where:

  • It is necessary for medical purposes (e.g. medical diagnosis, provision of health or social care or treatment, or a contract with a health professional
  • It is necessary to protect the vital interests of the pupil or another person
  • We have a legitimate business interest to do so
  • We have the specific or where required explicit consent of the data subject to do so

Where we believe there is a legitimate interest we may also contact parents or pupils to promote our services (e.g. providing information about events happening in school or college, summer school, new school openings or other events) on matters such as openings on waiting lists at sister schools, opportunities within the Parent Teacher Associations or friends of the school, or for Alumni events and activities. You may request to be excluded from data being processed in this way.  


Some of the personal data the Group processes will be “sensitive personal data”. This category of personal data will be subject to additional protections. Sensitive personal data is defined as information about racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health or condition, sexual life, or commission of or proceedings for any offence committed or alleged to have been committed.

This information may be processed for one of the reasons set out above.

Information concerning a pupil’s physical or mental health may be disclosed within the Group so that a proper level of care and facilities may be provided. It will only be sent to individuals who need to know this information to provide support.

In addition, sensitive personal data may be collected to meet government requirements, to monitor our equal opportunities policies and to ensure that under-represented groups receive appropriate support. This information may also be collected and retained in anonymised format for statistical purposes.


In processing personal data and/ or sensitive personal data, the school or college may have reason to share personal data and/ or sensitive personal data with a third party. Where this is required the third party will have been assessed to ensure they have appropriate procedures in place to protect the data, and only the data required to fulfil the specific purpose shall be passed.

Some of these circumstances are as follows:

  • Disclosures connected with safeguarding and SEN support – e.g. local authorities, educational psychologist or speech therapist
  • School nurse (where the school nurse is not direct employed by the group)
  • CAMHS (Child and Adolescent Mental Health Service)
  • The local authority – as and when required under education legislation
  • The Department for Education (DfE) as required under legislation
  • Other agencies or organisations when required under regulatory legislation only
  • Where a bursary or scholarship has been applied for the funding organisation – such as the Gold Standard Trust
  • For international pupils with the Home Office where required
  • Catering and boarding suppliers – for example, to ensure that allergies can be taken into account preparing meals
  • IT suppliers – to allow the creation of accounts for various IT systems used within the group
  • Where we consider there to be a risk to yourself or others we may share limited information both internally and with relevant third parties (for example Ambulance, Police, NHS trusts etc) to ensure appropriate support is available
  • Examination boards\assessment centres
  • Exit\destination schools
  • Where we have your consent we may share data with Marketing service providers for the purpose of creating marketing assets (e.g. brochures, promotional videos)

Sensitive personal data will never be shared outside the Group without the explicit permission of the data subject other than under those conditions specified under Data Protection Law such as to protect the vital interests of the data subject another person, or under law or court order.


On conclusion of studies, the school or college will retain a certain amount of personal and financial data, including some sensitive data, to meet regulatory and legal requirements. We will also keep an archive of information linked to pupil records such as records on achievements at the school or college, to allow us to respond to any future requests you may make for information after leaving. Full details of our Retention Policy can be found on our website.

On leaving the school or college, pupils will become members of the Alumni. Where applicable some personal data from pupil records will be transferred to the Alumni database. This may include items such as contact details, sporting interests, and academic details.

We believe there is a legitimate interest in using this this information is used is to keep you in touch with the school, staff and peers. Where this is not required the data subject can opt out and via the Alumni system can remove data and opt out as required.


You have a number of rights in relation to your data under the data regulation. These are:

  • The right of access: You may request a copy of the personal data that we hold on you.
  • The right to rectification: You may ask us to correct any information we have about you that you believe is incorrect.
  • The right to erasure: You may ask us to delete information that we hold on you. Please note that we cannot delete data required to be kept for our legislative and regulatory compliance.
  • The right to restrict processing: You may ask us to not process or limit the use of your data in some instances. Please note that we may not be able to comply with requests that contravene our legal and regulatory obligations.
  • The right to data portability: You may ask us to transfer the data to another organisation in format that makes it easy for them to use.
  • The right to object: You may object, on grounds relating to your particular situation, to any or our particular processing activities where you feel this has a disproportionate impact on your rights.

Please note that the above rights are not absolute and we may be entitled to refuse requests where exceptions apply under existing Data Protection regulations.


Where you have given consent to our processing data and wish to withdraw it please contact the Group’s Data Protection Officer. Please note that where our processing of your personal data relies on your consent and where you then withdraw that consent, we may not be able to provide some or all of our services to you and/or it may affect the provision of those services.

The Group will endeavour to be transparent about its processing of your personal data. However, should you have any queries you may address them to the Group’s Data Protection Officer.

You also have the right to complain to the Information Commissioner ( if you have any concerns in respect of the handling of your personal data by the Group.